1. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases or provide support.

"Personal Information" means information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.

Device Information

Purpose:

• Load the Site correctly
• Improve performance and usability
• Analytics and fraud prevention

Source:

• Automatically collected via cookies, pixels, tags, and log files

Shared with:

• Shopify
• Analytics and advertising partners

Collected data includes:

• Browser type and version
• IP address
• Time zone
• Cookie data
• Pages viewed and interactions

Order Information

Purpose:

• Process orders and payments
• Arrange shipping
• Send confirmations and invoices
• Fraud prevention
• Customer communication

Source:

• Collected directly from you

Shared with:

• Shopify
• Payment processors (e.g., PayPal, Amazon Pay)
• Shipping providers

Collected data includes:

• Name
• Billing and shipping address
• Email address
• Phone number
• Payment authorization details

Customer Support Information

Purpose:

• Respond to inquiries
• Process returns, exchanges, or warranties

Source:

• Collected directly from you

2. Minors

The Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from minors. If you believe a minor has provided Personal Information, contact us to request deletion.

3. Sharing Personal Information

We share Personal Information only as necessary to operate our business, including:

• With service providers that help us run the Site and fulfill orders
• With advertising partners to deliver relevant ads on other websites
• To comply with laws, regulations, subpoenas, or lawful requests
• To protect our legal rights

Sharing of personal information with advertising partners for targeted advertising based on your interactions across different websites may be considered "sales," "sharing," or "targeted advertising" under certain U.S. state privacy laws. See Section 5 for your opt-out rights.

Shopify's Privacy Policy can be viewed at: https://www.shopify.com/legal/privacy

4. Behavioral Advertising & Analytics

We use analytics and advertising tools to understand site usage and deliver relevant advertising. This may include sharing personal information with advertising partners so they can show you ads on other websites that are more relevant to your interests.

This may include:

• Google Analytics
• Meta (Facebook/Instagram)
• Shopify Audiences

You can learn more here:

• Google Privacy Policy: https://www.google.com/intl/en/policies/privacy
• Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

You may opt out of targeted advertising:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads
• Digital Advertising Alliance: https://optout.aboutads.info

5. Your Rights Under U.S. State Privacy Laws

Depending on where you live, you may have the right to:

• Access your Personal Information
• Request correction or deletion
• Request data portability
• Opt out of the sale or sharing of Personal Information for targeted advertising

If you would like to exercise your opt-out right, you may do so through the opt-out links listed in Section 4 above, through our Data Sale Opt-Out page, or by contacting us at: support@purityairfilters.com

6. Cookies

We use cookies for:

• Essential site functionality
• Performance and analytics
• Advertising and attribution

You may manage cookies through your browser settings. Disabling cookies may impact site functionality.

7. Do Not Track

We do not currently respond to "Do Not Track" browser signals due to lack of industry standards. However, we do honor the Global Privacy Control signal as described in Section 5.

8. Changes to This Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.